1
Paste your shop URL
Etsy storefront, Shopify site, or any product page. We extract your products, you pick from a visual picker — no feeds, no spreadsheets, no ad-tech vocabulary.
Early access — rolling out now
Every product gets a real video ad
Connect your feed. Wavemaker generates a true, branded AI video for every SKU — delivered to Meta, Google, TikTok & Pinterest automatically, and never stale. Not overlays on product images. Real video.
- From 3 credits per video
- Quotes before every run
- Your feed stays untouched
- 12 products or 100,000
4 platforms
now serve per-product video from your feed
~0%
of merchants have a video per SKU
1 master
approved once, personalized per product
<1 hour
price change → refreshed video, on hourly sync
How it works
One engine, three ways in
The same pipeline serves a 12-product Etsy shop and a 100,000-SKU enterprise feed — only the on-ramp changes. You never migrate as you grow.
2
Connect your store
Shopify, Google Sheets, or CSV. Assisted column mapping you confirm once, sample previews with a cost quote before the full run, daily sync.
3
Connect your feed(s)
Google Merchant Center, Meta Catalog, multi-feed. Full validation diagnostics, approval workflows, budget caps, hourly sync, API-first operation.
Why it's different
Built like infrastructure, not a template tool
AI makes the template itself
Describe your brand once and the Template Studio pitches three concepts as cheap draft storyboards. Pick one, and a full master video is generated with real quality gates. Competitors make you design templates by hand.
True video at overlay prices
Most variants are data-only re-renders of an approved master — so a 10,000-SKU video catalog costs what feed tools charge for static banners with text pasted on.
Spoken personalization
"The Anker 737 — now thirty-nine ninety-nine." Per-product voiceover, re-voicing only the lines that change. No other catalog tool does per-SKU spoken audio.
Surgical updates, quoted first
A feed change computes exactly what re-renders: “214 variants re-render, 1 line re-voices — 47 credits” — shown before anything runs. A column no template uses re-renders nothing.
Never goes stale
Scheduled sync picks up price and stock changes within the hour. Fatigue rules rotate hooks automatically when performance dips — with pre-staged alternates, no learning-phase reset on Meta.
Brand-safe at 100,000 variants
Every variant passes deterministic checks — text fit, no blank renders, prices verified against your own feed, platform specs — plus sampled visual review. A fabricated price cannot ship.
The honest comparison
Nobody else does feed → real video → delivered → fresh
| Alternative | What you get there | What you get here |
|---|---|---|
| Feed overlay tools | Static or motion-graphic overlays pasted on your product images. No real video, no AI masters. Typically $299–$5,000/mo. | Real branded AI video per SKU — scenes, motion, voiceover — from one approved master. |
| AI video generators | Click-per-product. No feed sync, no delivery, nothing keeps videos current when prices change. | Feed-native and incremental: connected, delivered, and kept fresh automatically. |
| Platform auto-templates | Free but generic — the same template every competitor gets, off-brand by definition. | On-brand AI masters with your logo, colors, and voice, passed through real QA gates. |
Delivery
Addressable videos, not a download folder
A hosted supplemental feed joins your existing product feed by ID — your pipeline stays untouched. And any system that knows your SKU can construct the video's URL directly:
https://cdn.wavemakr.com/dco/{org}/{campaign}/{SKU}.mp4?ar=9x16&seg=affluent | Where your ads run | What we deliver, spec-checked |
|---|---|
| Meta catalog ads | ≤200MB · 9:16, 4:5, 1:1 recommended · serves automatically via Advantage+ dynamic media |
| Google (Merchant Center video_link) | 6–240s · ≥720p · 9:16, 16:9, 1:1 · ≤500MB · no black bars · stable crawlable URL |
| TikTok Video Shopping Ads | 9:16 · 15–60s optimal · ≤500MB · MP4/MOV |
| Pinterest shopping | MP4/MOV/M4V · ≤2GB · square or vertical recommended |
| Etsy listing videos | 5–15s · 1:1 @1080px · ≤100MB · silent derivative (Etsy strips audio) |
Plus a JSON manifest API, update webhooks, VAST tags for CTV/programmatic, trafficking manifest exports, and per-variant downloads. Delivery docs →
Transparent pricing
Pay for what actually changes
The tier is computed from what each product's video touches — never declared, never padded. Every batch shows a credit quote before it runs.
Tier S — Overlay
3 credits / video
Text, price, product image, end card, logo bound per product. The workhorse for the whole catalog.
Tier A — Audio
6 + 2 per re-voiced line
Tier S plus per-product spoken lines in your master's designed voice.
Tier M — Hero
25 credits / video
The product's real photo becomes a generated hero shot. For your top sellers.
Tier L — Flagship
Full generation pricing
A complete bespoke generation for a handful of flagship products.
A starter allowance is included in Pro plans; Scale and Enterprise add volume discounts — see pricing and how credits work.
FAQ
The real objections, answered
How do the videos stay on-brand at scale?
Every variant comes from a master you approved — generated with your brand grounding (real logo, colors, voice) and passed through quality gates. Per-product data binds into typed slots with hard constraints, and a robustness probe test-renders your catalog's worst cases (longest title, extreme prices, worst image) before the template can be approved.
What happens when a price changes?
The sync detects it and re-renders only the variants that actually show or speak that price — quoted before running, coalesced per sync window, and capped by a refresh budget you set. Feeds embed versioned URLs, so platforms pick up the new video on their next fetch. Price slots are also flagged volatile: platforms overlay live feed prices anyway, so evergreen (price-free) templates are the recommended default.
Will refreshing creative reset my ad's learning phase on Meta?
No. On Meta's catalog ads, creative comes from catalog-level data — template swaps and video refreshes don't reset learning. That's what makes automated freshness safe to run.
Do I have to change my existing product feed?
No. Delivery uses a hosted supplemental feed that joins your existing feed by product ID and adds only the video link. Your Merchant Center / Commerce Manager setup, prices, and availability pipeline are untouched. Setup is adding one data source; removal is deleting it.
How do my systems fetch a specific video?
Every variant is addressable at a URL constructed from your own SKU — cdn.wavemakr.com/dco/{org}/{campaign}/{SKU}.mp4 — plus versioned immutable URLs, a JSON manifest API, webhooks, and a trafficking manifest export. Downloading a ZIP is supported but never required.
Who controls the targeting?
You do, entirely. Segment variants (affluent vs. value, rainy-day vs. sunny) are creative supply plus generated activation kits for your ad platform — we never touch serving decisions, and segment labels are intended-audience metadata only. Restricted verticals (housing, employment, credit) automatically suppress socio-economic signals.
What does it cost?
Per-variant credit rates by tier: 3 credits for overlay variants, 6 (+2 per re-voiced line) with spoken personalization, 25 for generated hero shots. A starter allowance is included in Pro plans; Scale adds a platform fee with volume discounts. Every batch shows a quote before it runs.
When can I use it?
Catalog Video is rolling out in stages under early access. Contact us and tell us your catalog size and where your ads run — boutique shops and Shopify brands are onboarding first.
Give your whole catalog video
Tell us your catalog size and where your ads run — early access is onboarding boutique shops and Shopify brands first.