The fastest way to an on-brand video: put your URL in the prompt.
“Make a 30-second ad for https://yourbrand.com”
What happens automatically
When your prompt references a URL (or even a bare domain), Wavemaker acquires the site before planning starts:
- The site is researched once — pages scraped, products and value props extracted, brand colors detected.
- Your real logo is acquired and registered as a first-class asset. The closing brand card composites your actual mark — never a re-drawn approximation.
- Real product photos are collected and preferred as visual references, so the product in the video is your product.
- The planners are bound to the facts. Scripts and scenes are written from what your site actually says. Nothing is invented about what your business sells.
- Contact info is found — a real phone number or address from your site can appear on the ad’s closing card.
Research results are cached per brand, so repeat generations are fast and consistent.
Grounding guarantees
These rules are enforced in code, not just prompted:
- No invented prices. A currency amount appears on screen only if it exists in your site content or your brief. A fabricated price is stripped before the video ships.
- Ad closes carry your identity. An ad-intent video always ends with the brand name and site domain on the closing card — and the URL renders exactly once (never duplicated across headline and button).
- The real logo, exact pixels. Your acquired logo is composited, not regenerated — so the wordmark can’t be garbled.
Editorial URLs are handled differently
Paste a news article rather than a brand site and Wavemaker detects it’s editorial: instead of treating the page as a brand to advertise, it produces a grounded news-recap — real names stay real, facts come from the article, and no fictional stand-ins are invented.
Combining a URL with everything else
- URL + reference ad: “Make an ad like this one
<reference URL>for my brand<your URL>” — the reference drives structure, your site drives facts and identity. - URL + uploads: attached product photos take precedence as the canonical product look; the site fills in the rest.
- URL + script: your pasted copy is used verbatim; the site grounds the visuals.
Tips
- Link the most representative page — your homepage or a key product page — rather than a deep blog post.
- If your site is behind heavy bot protection and can’t be scraped, upload product photos and paste key copy instead; the same grounding rules apply to uploads.
- Your organization can have a persistent brand kit that overrides scraped colors/logo when you want tighter control.